According to the FTC's Do-Not-Call rules, what must all sellers and telemarketers have for making pre-recorded calls?

Sellers and telemarketers are required to obtain consumers' written consent before initiating pre-recorded calls, as specified by the Federal Trade Commission's Do-Not-Call rules. This regulation is in place to protect consumers from unwanted solicitation, ensuring that individuals have explicitly agreed to receive such communications. The requirement for written consent aims to provide clear documentation and accountability, making it easier for consumers to exercise their rights regarding unwanted calls.

This contrasts with verbal consent, which can be less reliable and harder to prove if disputes arise. Additionally, while state licenses and FTC approvals may play roles in different regulatory aspects of telemarketing, they do not substitute the necessity of obtaining written consent for pre-recorded calls specifically. Therefore, understanding the necessity of written consent aligns with consumer protection measures and the overarching objectives of the Do-Not-Call rules.